PR goes Viral

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29 July, 2010 BIOCOM'S Annual Open House and Supplier Showcase Fiesta!	17 August, 2010 Meet with… Teva Innovative Ventures	08 September, 2010 OCAST Oklahoma Applied Research Support Program Solicitation
03 August, 2010 Financing the Future: Market-Based Innovations for Growth	19 August, 2010 Critical Thinking for Decision Makers Workshop	09 September, 2010 Meet With... ALLOY Ventures
05 August, 2010 NCI SBIR & STTR August Deadline	30 August, 2010 Kansas City Biosecurity Conference	15 September, 2010 California Industrial Biotech Conference
06 August, 2010 Meet with... NCI Application Deadline	03 September, 2010 Meet with… Merck & Co. APPLICATION DEADLINE	23 September, 2010 Doing Deals with Big Pharma

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PR goes Viral


PR goes Viral
qed@qb3 - UCSF Thursday, December 3, 2009 12:00 to 1:00 pm Byers Hall Room 212

PR has shifted from a business of influencing the media to write stories about our companies and clients, to one of leveraging and creating affinity groups that can influence the success of a product or service. For the first time in history, technology has made it possible for us to do that without the mainstream media. But just because we have control, doesn't mean we have it easy in this new environment. We have to have better, more consistent messaging, higher volume output, substantially more relationships with influencers and the tools of mathematics.

Come discover how the business of public relations has become the business of viral marketing and what you can do to help your company "go viral."

SPEAKER

Andrea (Andy) Cunningham is Founder and CEO of CXO Communication, a privately held brand strategy and communication firm focused entirely on matters critical to corporate officers and their teams. CXO creates and executes branding and communication programs that advance corporate reputation, increase shareholder value and accelerate business growth. Andy was founder and CEO of Cunningham Communication, a public relations agency she founded in 1985 and sold to Huntsworth plc in 2000. Andy sits on a few non-profit boards, among which the Art and Technology Network, a contemporary arts organization she founded in 2000 that acts as a catalyst and platform for the development and presentation of innovative art. She is a member of the advisory board of Specialized Bicycle Components. Andy was named a 1998 Henry Crown Fellow and is a member of the Arthur W. Page Society, Committee of 200 and the World Presidents Organization where she is an officer.

Lunch provided, but space is limited so please reserve a seat athttp://www.acteva.com/booking.cfm?bevaid=189297

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Luminogenics is a resource with interests in systems of technology commercialization in the life sciences. Included here is a directory of hundreds of biotech incubators, research parks, and associations.

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PR goes Viral

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PR goes Viral

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